Pot orchids have becomevery popular and phalaenopsis is the absolutetopper on the Dutch auctionswith a turnover in 2006 ofEuro 174 million. In the USA,phalaenopsis is the secondmost popular flowering plantafter poinsettia. Also in Asiaand Japan people like orchids. The main explanation for theenormous expansion of phalaenopsis in the past ten yearswas the development of meristem culture in the 1990s. Thismade rapid propagation of newvarieties possible without lossof quality. Besides, the culturetechniques have improved tremendously. Growers knowwhich substrate to use andknow the optimal temperatureand light conditions to supplyin greenhouses. Organisationwithin the greenhouses regarding the vegetative phase, cooling and flowering phase hasalso been optimised. Production goes faster and thenumber of rejects is smaller.The production of plants withtwo spikes is expanding.
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