Now, more than ever, Canadians see their in-box as the number 1 source for news and as a way to keep in touch. Starting up an e-newsletter is the perfect way to reach out to these online consumers. You can remind them of upcoming holidays, highlight new promotions and deliver helpful care and handling information. As a result of this relationship, your shop will be the first one that comes to mind next time they need to place an order. Although kicking off your own e-newsletter campaign may seem like a daunting task, it doesn't have to be. Here are some tips and information that will help you get started.
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