• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Management science: Journal of the Institute of Management Sciences >Cross-cultural Differences in Risk Perception, but Cross-cultural Similarities in Attitudes Towards Perceived Risk
【24h】

Cross-cultural Differences in Risk Perception, but Cross-cultural Similarities in Attitudes Towards Perceived Risk

机译：风险感知的跨文化差异，但对感知风险的态度跨文化相似

获取原文
获取原文并翻译 | 示例
       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In this study, respondents from the P.R.C., U.S.A., Germany, and Poland were found to differ in risk preference, as measured by buying prices for risky financial options. Chinese respondents were significantly less risk-averse in their pricing than Americans when risk preference was assessed in the traditional expected-utility framework. However, these apparent differences in risk preference were associated primarily with cultural differences in the perception of the risk of the financial options rather than with cultural differences in attitude towards perceived risk. In all cultures, and equal proportion (the majority) of respondents was willing to pay more for options perceived as less risky, i.e., were perceived-risk averse. These results are most naturally explained within a risk-return conceptualization of risky choice. They have practical implications for cross-cultural negotiation and commerce by suggesting the locus of cultural differences in risky choice that may allow for the creation of joint gains.
机译：在这项研究中，发现P.R.C.，美国，德国和波兰的受访者在风险偏好方面有所不同，以购买有风险的金融期权的价格来衡量。当在传统的预期效用框架中评估风险偏好时，中国受访者的价格规避性明显低于美国人。但是，这些风险偏好的明显差异主要与人们对金融期权风险的认知上的文化差异有关，而不是与对感知风险的态度上的文化差异有关。在所有文化中，相同比例的（大多数）受访者愿意为被认为风险较小（即被规避风险）的期权支付更高的价格。在风险选择的风险收益概念化中最自然地解释了这些结果。通过暗示风险选择中的文化差异的根源，它们可能会带来共同的收益，从而对跨文化的谈判和商业产生实际的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号