A quick review of health system advertising reveals some good work, but one could also say that much of it reflects a sea of sameness. There's the caring physician or nurse, the grateful patient... but, are they real? Are they actors and models, or actual health care players? After nearly a year's worth of brand research and, finally, the articulation of a brand promise, OhioHealth knew that, when it came to advertising, it wanted to break from this predictable sea of sameness.
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