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首页> 外文期刊>Fortune >DAS AUTO GIANT: HOW VOLKSWAGEN SHOCKED OFF ITS PROVINCIAL WAYS AND BECAME A GLOBAL POWERHOUSE
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DAS AUTO GIANT: HOW VOLKSWAGEN SHOCKED OFF ITS PROVINCIAL WAYS AND BECAME A GLOBAL POWERHOUSE

机译：DAS AUTO GIANT：大众如何摆脱其省途，并成为全球巨头

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EVERY THREE MONTHS a team of top executives from Volkswagen Group boards a plane at headquarters in northern Germany and flies 1,000 miles southeast to a secret location near Barcelona to review the design of proposed new models under the shimmering Mediterranean light. Although the break from Wolfsburg's climate is welcome, nobody would characterize the meetings as junkets; chief executive Martin Winterkorn, a demanding engineer, is in charge, and there is a lot of work to do. VW makes 245 different models sold under 10 car and truck brands, ranging from economical SEATs built in Spain to upscale Audis and MAN trucks and buses and, at the very top, Bugatti Veyrons that sell for up to $2.4 million. Every single passenger car receives a careful going-over. VW has to get its cars right because it doesn't change them very often. After all, this is the company that built the Beetle for 65 years. Even with the intensive reviews, mistakes are made - like the garish Bentley SUV concept VW revealed at the Geneva Motor Show in March, which one blogger described as looking "like a poor person's idea of a rich person's car." As a VW executive admitted, "In this galaxy of models we sell, there is always a decision that escapes."
机译：每三个月，来自大众汽车集团的高管团队都会在德国北部的总部登上一架飞机，然后向东南飞行1000英里，到达巴塞罗那附近的一个秘密地点，以在波光粼粼的地中海灯光下审查拟议新车型的设计。尽管欢迎从沃尔夫斯堡的气候中分离出来，但没人会把会议定为中介。首席执行官马丁·温特科恩（Martin Winterkorn）是一位苛刻的工程师，他要负责，还有很多工作要做。大众汽车生产了245种不同的车型，分别以10个汽车和卡车品牌出售，从西班牙制造的经济型SEAT到高档的奥迪和曼卡车和公共汽车，以及最高售价为240万美元的布加迪威龙。每辆客车都会经过仔细的检查。大众汽车必须正确安装汽车，因为它不经常更换汽车。毕竟，这是一家建造甲壳虫65年的公司。即使进行了严格的审查，但还是会犯错，例如3月在日内瓦车展上公开展示的宾利SUV概念车的花哨，一位博客作者形容这看上去像“穷人对富人汽车的想法”。大众汽车公司的一位高管承认：“在我们出售的众多车型中，总会有一个逃脱的决定。”

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