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Campus solidarity campaign: respect and support for students with mental illness

机译：校园团结运动：尊重和支持患有精神疾病的学生

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摘要

Purpose - The purpose of this paper is to describe the evaluation of a set of potential logos for a campaign aimed at promoting an environment of solidarity and support on college campuses for students with mental illness. Design/methodology/approach - Participants completed an online survey responding to statements about college students and mental illness by selecting the logo they thought best represented each statement. Findings - One-sample χ~2 tests were conducted to assess difference in frequency of brand endorsement by statement. Research limitations/implications - Through use of the scientific method to evaluate three potential logos designed to represent this campaign, it is more likely that the campaign will have its intended impact, and avoid potential deleterious effects. Limitations of the study include the representativeness of the sample, and the fact that endorsement of statements may not translate to behavior, the ultimate outcome of interest. Future studies should include population research strategies. Practical implications - A campaign such as the one described here, with a scientifically selected brand, may have a greater effect on stigma surrounding mental illness, a significant public health concern. Originality/value - This is the first study of its kind to scientifically evaluate the brand for an anti-stigma program. The findings of this study would be of value to advocates, college and university administrators, staff, and educators, and college student with mental illness seeking to promote supportive environments on college and university campuses for students with mental illness.
机译：目的-本文的目的是描述对一系列潜在徽标的评估，该徽标旨在促进精神疾病学生在大学校园内的团结和支持环境。设计/方法/方法-参与者通过选择他们认为最能代表每个陈述的徽标，完成了有关大学生和精神疾病陈述的在线调查。调查结果-进行了一次χ〜2样本测试，以通过陈述评估品牌认可频率的差异。研究局限性/含义-通过使用科学方法评估旨在代表该运动的三个潜在徽标，该运动更有可能产生预期的影响，并避免潜在的有害影响。研究的局限性包括样本的代表性以及陈述的认可可能不会转化为行为（最终的结果）这一事实。未来的研究应包括人口研究策略。实际意义-像此处描述的那样，以科学的方式选择品牌的运动，可能会对围绕精神疾病的耻辱产生更大的影响，而精神疾病是一个重大的公共卫生问题。原创性/价值-这是同类研究中的第一项，可以科学地评估品牌的反烙印项目。这项研究的发现对于倡导者，大学和行政管理人员，职员和教育者以及患有精神疾病的大学生，以期在大学和大学校园中为精神疾病的学生提供支持性环境具有价值。

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