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首页> 外文期刊>Mushroom news >Claiming Attention: What Consumers Are Really Thinking When They View Claims On Food Packaging
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Claiming Attention: What Consumers Are Really Thinking When They View Claims On Food Packaging

机译：要求注意：消费者在查看食品包装要求时的真正想法

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Consumers see many different types of label claims on food packaging every time they visit the grocery store. There are health claims, content claims, and structure/function claims among others appearing on labels of food products. Some claims are approved by the Food and Drug Administration (FDA), some are not. So are consumers paying attention to these claims and understanding what the claims mean? Are there better ways to reach consumers? "Consumers do notice label claims that relate to food and health... there are a number of different kinds of label claims that differ in their regulatory process," said Wendy Reinhardt Kapsak, director of health and nutrition for the International Food Information Council (IFIC). "Consumers are not aware of thedifferences in how each kind of claim is regulated, so they look at a number of different claims as being very similar."
机译：每次访问杂货店时，消费者都会在食品包装上看到许多不同类型的标签要求。食品标签上有健康声明，内容声明和结构/功能声明。有些要求得到美国食品药品监督管理局（FDA）的批准，有些则没有。消费者是否关注这些声明并理解这些声明的含义？有没有更好的方法来吸引消费者？国际食品信息理事会（International Food Information Council）健康和营养总监Wendy Reinhardt Kapsak表示：“消费者的确注意到与食品和健康有关的标签声明……在监管过程中存在许多不同种类的标签声明。” IFIC）。 “消费者并不了解每种索赔的监管方式，因此他们认为许多不同的索赔非常相似。”

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