As America's epidemic of obesity and overweight has swelled during the 1990s, so too have the number of false claims in the advertising of weight-loss products: 40 percent of weight-loss ads make a false claim, according to a recent study by the U.S.Federal Trade Commission. "The use of false or misleading claims in weight-loss advertising is rampant." That's the conclusion of a recent report, Weight-Loss Advertising: An Analysis of Current Trends, produced by the Federal Trade Commission (FTC). Itsays that false or misleading claims, such as exaggerated weight loss without diet or exercise, are widespread in ads for weight-loss products, and appear to have increased over the last decade. The FTC says mat the number of law enforcement cases involving weight-loss products and services over the last decade - 81 - has equaled the total number of such cases over the six decades between filing its first such case since 1927 and 1992.
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