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Splenda sweetener soars skywards

机译：Splenda甜味剂飞涨

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摘要

Sucralose, the no-calorie, no-carbohydrate sweetener developed by Tate & Lyle is proving to be a major success in the U.S., where it is marketed under the brand name Splenda by McNeil Nutritionals. Tens of companies have already adopted it for use inbeverages and foods in preference to more established sweeteners. Some even attribute the success of their brands to the presence of Splenda. Sales of Splenda artificial sweetener are growing so explosively that the product manufactured and marketed byJohnson & Johnson's McNeil Nutritionals unit apparendy overtook U.S.-market-share leader Equal during the last two weeks of January. The turnabout is just the latest illustration that the sugar-derived, no-calorie sweetener has grabbed the momentum in the highly competitive segment - along with a new TV-ad campaign, the growing number of products co-branding with Splenda, a gelling perception of a taste advantage and a cult-like following among a number of hardcore consumers.
机译：由Tate＆Lyle开发的无热量，无碳水化合物甜味剂三氯蔗糖在美国取得了巨大成功，该产品以McNeil Nutritionals的Splenda品牌销售。已有数十家公司将其用于饮料和食品，而不是更成熟的甜味剂。有些人甚至将其品牌的成功归因于Splenda的存在。 Splenda人造甜味剂的销售增长迅猛，以至于强生公司（Johnson＆Johnson）的McNeil Nutritionals部门生产和销售的产品在1月的最后两周内超过了美国市场份额领先者Equal。转变只是糖类无热量甜味剂在竞争激烈的细分市场中获得发展势头的最新例证-伴随着新的电视广告活动，与Splenda联合品牌的产品数量不断增加，一种胶凝的感觉众多铁杆消费者中的口味优势和追随者。

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