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How intimate are Australian e-business retail supply chains?

机译：澳大利亚电子商务零售供应链有多亲密？

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摘要

The adoption of electronic commerce strategies is becoming an important means of assisting industries, and indeed whole economies, to gain significant net benefits. The extent to which e-commerce-based strategies, such as quick response and efficient consumer response, might have an effect on local economies depends in part on how readily they are being adopted. The dominant form of adoption of these strategies is to be found in the business-to-business forms of e-commerce. To be successful, business partners must be in a position to develop customer intimacy through sharing of information, to improve their stock replenishment practices, and enhance their levels of online customer support. This paper presents the initial results of a national survey completed in the retail sector of the Australian economy, that assesses how well Australian industry is responding to these e-commerce challenges.
机译：电子商务战略的采用正成为帮助行业乃至整个经济体获得大量净收益的重要手段。基于电子商务的策略（例如快速响应和有效的消费者响应）可能在多大程度上影响本地经济，部分取决于采用这些策略的容易程度。采用这些策略的主要形式可以在电子商务的企业对企业形式中找到。为了获得成功，业务合作伙伴必须能够通过共享信息来发展客户亲密关系，改善其库存补充做法并提高其在线客户支持水平。本文介绍了一项在澳大利亚经济零售领域完成的全国性调查的初步结果，该调查评估了澳大利亚工业界对这些电子商务挑战的响应程度。

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