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首页> 外文期刊>Renewable Agriculture and Food Systems >Consumer preferences for 'natural' agricultural practices: Assessing methods to manage bird pests
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Consumer preferences for 'natural' agricultural practices: Assessing methods to manage bird pests

机译：消费者对“自然”农业实践的偏爱：评估防治鸟类害虫的方法

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Natural' is a popular food marketing term. Although it is not well-defined, it refers primarily to inputs used for food processing, rather than agricultural practices. Given the market success of organic and non-GMO labeled foods, other agricultural practices may have the potential to develop natural' market niches while also addressing sustainability goals. We assessed perceptions of natural for one specific set of agricultural practices, bird management methods in fruit crops, utilizing a series of four focus groups. In addition, we quantified consumer preferences for these methods with a national online survey (n = 1000). The most positively received methods, falconry and nest boxes, were typically described as more natural. Conversely, the most negatively received methods, live ammunition and methyl anthranilate spray, were frequently viewed as less natural. The majority of survey respondents indicated that controlling fruit-consuming birds with natural practices was important, but an even higher percentage deemed avoiding harms to personal health as important. Because falconry and nest boxes do not have perceived direct effects on human health, they are likely to have less market potential than more established ecolabels. Communicating the use of these practices to consumers, however, may result in consumers selecting them over other products, particularly if the associated price premiums are relatively modest.
机译：天然”是一个受欢迎的食品营销术语。尽管没有明确定义，但它主要是指用于食品加工的投入，而不是农业实践。鉴于有机和非转基因标签食品在市场上的成功，其他农业实践可能具有发展天然市场优势的潜力，同时也可以解决可持续性目标。我们利用一系列四个焦点小组，评估了对一组特定的农业实践，水果作物中的鸟类管理方法的自然感知。此外，我们通过全国在线调查（n = 1000）对这些方法的消费者偏好进行了量化。鹰派和巢箱是最受好评的方法，通常被描述为更自然。相反，最被否定的方法是实弹和邻氨基苯甲酸甲酯喷雾，通常被认为不那么自然。大多数受访者表示，以自然习俗控制食用水果的鸟类很重要，但更高的百分比被认为避免对个人健康的危害至关重要。由于猎鹰和巢箱并未对人类健康产生直接影响，因此它们的市场潜力可能会比更成熟的生态标签低。但是，与消费者交流这些做法的使用可能会导致消费者选择它们而不是其他产品，尤其是在相关的价格溢价相对较小的情况下。

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