Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa

Hueth Brent; Ibarburu Maro; Kliebenstein James

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Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa

机译：营销特种猪：爱荷华州两家公司的比较分析

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We study business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa firms marketing niche pork. We analyze each firm's management of five key organizational challenges: planning and logistics, quality assurance, process verification and management of "credence attributes," business structure, and profit sharing. Although each firm is engaged in essentially the same activity, there are substantial differences across the two firms in the way production and marketing are coordinated. These differences are partly explained by the relative size and age of each firm, but also by the formal organizational separation between marketing and production activities in one of the firms.

机译：我们通过对两家爱荷华州小生境猪肉行销公司的比较分析来研究专业市场生猪生产的业务组织和协调。我们分析了每个公司在五个关键组织挑战方面的管理：计划和物流，质量保证，过程验证和“信誉属性”管理，业务结构以及利润共享。尽管每个公司从事的活动基本上相同，但两家公司在生产和销售协调方式上存在很大差异。这些差异部分地由每个公司的相对规模和年龄来解释，也可以由其中一家公司的营销活动和生产活动之间的正式组织分离来解释。

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《Review of Agricultural Economics》 |2007年第4期|共14页
作者
Hueth Brent; Ibarburu Maro; Kliebenstein James;
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1. Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa [J] . Hueth Brent, Ibarburu Maro, Kliebenstein James Review of Agricultural Economics . 2007,第4期

机译：营销特种猪：爱荷华州两家公司的比较分析
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Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa

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