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首页> 外文期刊>Resuscitation. >Reaching the public via a multi media campaign as a first step to nationwide public access defibrillation.
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Reaching the public via a multi media campaign as a first step to nationwide public access defibrillation.

机译：通过多媒体运动吸引公众，这是在全国范围内进行除颤的第一步。

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摘要

Public access defibrillation (PAD) is a promising strategy to fight sudden cardiac death. The Austrian Red Cross provided automated external defibrillators (AEDs) and basic life support (BLS) training as an "all inclusive package" combined with on site consultation and maintenance with annual retraining as a part of a nationwide PAD programme. A multi media campaign was started to promote the package and to increase awareness about sudden cardiac death. Data about the campaign, its recognition by the public in Austria and the number of packages were recorded. Sixty-eight percent of the Austrian public above the age of 15 years were able to recall the multi media campaign. Comparing the periods before and after the campaign, the number of website hits climbed significantly from 2,931 hits/month (1,866-6,168) to 4,812 hits/month (3,432-13,434) (p=0.0276). The number of AED services implemented before the campaign increased significantly (p=0.0026) in the time after the campaign. Therefore, we conclude that a multi media campaign is useful to stimulate public discussion and it encourages companies to buy "all inclusive packages" containing AEDs, BLS training, on site consultation and maintenance. These measures represent a possible first step in introducing PAD but it seems that they have to be continued on a constant basis.
机译：公共接入除颤（PAD）是解决心源性猝死的有前途的策略。奥地利红十字会提供了自动体外除颤器（AED）和基本生命支持（BLS）培训，作为“全包”方案，结合了现场咨询和维护以及每年的再培训，这是全国PAD计划的一部分。开始了一个多媒体运动，以推广该软件包并提高人们对心脏猝死的认识。记录了有关运动的数据，其在奥地利公众中的认可以及包裹的数量。 15岁以上的奥地利公众中有68％能够回忆起多媒体运动。比较广告活动前后的期间，网站的点击量从每月2931次（每月1866-6168个）大幅增长到每月4,812次（每月3432-13434个）（p = 0.0276）。在运动后的时间里，运动前实施的AED服务数量显着增加（p = 0.0026）。因此，我们得出的结论是，开展一场多媒体运动有助于激发公众讨论，并鼓励公司购买包含AED，BLS培训，现场咨询和维护的“全包服务”。这些措施可能是引入PAD的可能的第一步，但似乎必须不断地继续下去。

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