Health and home-cooking trends are just two factors currently influencing the oils and fats market in Central and Northern Europe. Francisco Redruello looks at recent industry statistics and predicts future implications resulting from these consumer demands. Health issues will continue to strongly influence the performance of oils and fats in Northern and Central Europe during 2010, according to research from Euromonitor International. Categories which are perceived as 'unhealthy', like butter and margarine, are set to decline further as consumers turn to low-fat staples in their daily cooking. Functional spreadable oils and fats will continue to expand their consumer base in most countries, underpinned by current demand for healthy offerings and greater affordability in the grocery channel.
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