...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Seminars in hearing >Application of the Consumer Decision-Making Model to Hearing Aid Adoption in First-Time Users
【24h】

Application of the Consumer Decision-Making Model to Hearing Aid Adoption in First-Time Users

机译：消费者决策模型在首次使用助听器中的应用

获取原文
获取原文并翻译 | 示例
   

获取外文期刊封面封底 >>

       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Since 1980, hearing aid adoption rates have remained essentially the same, increasing at a rate equal to the organic growth of the population. Researchers have used theoretical models from psychology and sociology to determine those factors or constructs that lead to the adoption of hearing aids by first-time impaired listeners entering the market. In this article, a theoretical model, the Consumer Decision-Making Model (CDM), premised on the neobehavioral approach that considers an individual's psychological and cognitive emphasis toward a product or service, is described. Three theoretical models (i.e., trans-theoretical, social model of disability, Health Belief Model), and their relevant findings to the hearing aid market, are initially described. The CDM is then presented, along with supporting evidence of the model's various factors from the hearing aid literature. Future applications of the CDM to hearing health care also are discussed.
机译：自1980年以来，助听器的采用率基本上保持不变，增长率与人口的有机增长相同。研究人员已经使用了来自心理学和社会学的理论模型来确定那些导致初次听力受损的听众进入市场而采用助听器的因素或结构。本文描述了一种理论模型，即消费者决策模型（CDM），该模型建立在新行为方法的基础上，该方法考虑了个人对产品或服务的心理和认知重点。首先描述了三种理论模型（即跨理论，残疾的社会模型，健康信念模型）及其对助听器市场的相关发现。然后提供CDM，以及来自助听器文献的有关模型各种因素的支持证据。还讨论了CDM在听力保健方面的未来应用。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号