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Segmenting and Targeting Irrigators' Preferences Regarding Proposed Water Transfers

机译：针对拟议的输水量，细分和确定灌溉者的偏好

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摘要

Sharing water is a contentious environmental issue. Irrigation controls the majority of water resources, but international experiences illustrate that irrigators are reluctant to share their water. How can resource managers achieve acceptance of water-sharing policies to meet the changing needs of society? This study focuses on strategies for selling a political agenda related to water transfers from agriculture. A survey was conducted with 275 irrigators in the western Canadian province of Alberta to assess how attributes that define a water transfer influence irrigators' acceptance rates. Results indicated that the purpose of the transfer was the most important attribute. Six segments emerged based on perceptions of attributes. Greenies, Water Savers, and Efficiency Savers considered environmental attributes, whereas Personal Gainers and Municipal Friends considered personal and municipal attributes. Nay Sayers rejected transfers regardless of attributes. These results provide recommendations for resource managers attempting to persuade irrigators to share their water.
机译：共享水是一个有争议的环境问题。灌溉控制着大部分水资源，但是国际经验表明，灌溉者不愿分享其水资源。资源管理者如何才能接受水共享政策以满足社会不断变化的需求？这项研究的重点是出售与农业用水有关的政治议程的策略。在加拿大西部的阿尔伯塔省对275名灌溉者进行了一项调查，以评估定义水转移的属性如何影响灌溉者的接受率。结果表明，转移的目的是最重要的属性。根据对属性的理解出现了六个部分。环保，节水和增效节支考虑了环境属性，而“个人获得者”和“市政友”则考虑了个人和市政属性。 Nay Sayers拒绝转让，无论其属性如何。这些结果为试图说服灌溉者共享水源的资源管理者提供了建议。

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