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Publishers' Problems Make Those of Newsprint Milts Look Simple-- But Not Easy

机译:出版商的问题使新闻纸的问题看起来很简单-但并非易事

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摘要

Newsprint producers have failed to cover their cost of capital for most of the last decade. After wasting a fortune building unneeded new mills in the late 1980s, they invested untold additional funds following the siren call of consolidation--spending that is only now beginning to achieve something like its potential payback. They still face the enormous task of widening the historically narrow gap between costs and price sufficiently to begin rewarding shareholders for years of faith and patience.
机译:新闻纸生产商在过去十年的大部分时间里都无法弥补其资本成本。在1980年代后期浪费了兴建不必要的新工厂后,在警惕的合并呼吁之后,他们投入了无数的额外资金-支出现在才开始实现其潜在的回报。他们仍然面临着巨大的任务,要扩大成本和价格之间历史上狭窄的差距,以开始奖励股东多年的信心和耐心。

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