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Should N.A. Newsprint Producers Moderate the Pace of Price Hikes?

机译:N.A.新闻纸生产商是否应该控制价格上涨的步伐?

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It doesn't take a rocket scientist to see that high newsprint prices are contributing to a historic decline in U.S. consumption. What is far less sure is whether there is any price low enough to head off publishers' conservation efforts but not so lowit drives much of the newsprint industry into bankruptcy. In fact, reversing the direction of pricing would be suicidal for paper mills. Producers should consider slowing down the pace of increases, for their own good, but they should not expect that doing so would stop the conservation measures that have been put in place. As it relates to the print product, "shrinking their way to greatness" seems to be the strategy of much of the newspaper industry (as it is, in their own way, of the mills).
机译:不需要火箭科学家就可以看到新闻纸价格高涨是美国消费历史性下降的原因。尚不能确定的是,是否有任何价格低得足以阻止出版商的保护工作,但降得如此之低却使许多新闻纸行业陷入破产。实际上,改变定价方向对造纸厂来说是自杀的。生产者应为自己的利益考虑放慢增长的步伐,但他们不应指望这样做会停止已经采取的保护措施。由于它与印刷产品有关,“缩水求精”似乎是许多报纸业的战略(就其自身而言,是造纸厂的战略)。

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