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The asthma knowledge and perceptions of older Australian adults: Implications for social marketing campaigns

机译：澳大利亚老年人的哮喘知识和认知：对社交营销活动的启示

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Objective: The purpose of this research is to gain an understanding of the asthma perceptions of older adults and identify gaps in their asthma knowledge. Methods: In regional New South Wales, Australia, a stratified, random sample of 4066 adults, aged 55 years and over, both with and without an asthma diagnosis, completed a survey based on the Health Belief Model about asthma knowledge and perceptions. Results: Almost half of the sample had experienced symptoms of breathlessness in the past four weeks. Breathlessness was a predictor of lower health ratings and poorer mood. Older adults reported low susceptibility to developing asthma. The sample demonstrated poor knowledge of key asthma symptoms including shortness of breath, tightness in the chest and a cough at night. Conclusion: There is a general lack of asthma awareness in this age group. This could result in not seeking medical help, and thus a reduced quality of life. Practical Implications: Older adults should be made aware of key symptoms and the prevalence of asthma in the older adult population, and be empowered to take control of their respiratory health. Audience segmentation for an intervention should be based on recent experience of breathlessness and asthma diagnosis.
机译：目的：本研究的目的是了解老年人对哮喘的认识，并找出他们在哮喘知识方面的差距。方法：在澳大利亚新南威尔士州的4066名55岁及以上成年人的分层随机样本中，无论是否诊断出哮喘，均根据健康信念模型完成了有关哮喘知识和知觉的调查。结果：在过去的四个星期中，几乎一半的样本都出现了呼吸困难的症状。呼吸困难预示着健康评分降低和情绪较差。老年人报告说对发展为哮喘的敏感性较低。该样本显示出对关键哮喘症状的了解不足，包括呼吸急促，胸闷和夜间咳嗽。结论：该年龄组普遍缺乏哮喘意识。这可能导致不寻求医疗帮助，从而降低生活质量。实际影响：应该使老年人意识到老年人的主要症状和哮喘的流行，并有权控制其呼吸系统健康。干预措施的受众细分应基于最近的呼吸困难和哮喘诊断经验。

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