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首页> 外文期刊>Pediatrics: Official Publication of the American Academy of Pediatrics >Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing
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Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing

机译:食品和非酒精饮料营销中的流行音乐明星代言

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摘要

BACKGROUND: Food and beverage marketing has been associated with childhood obesity. We quantified the number and type of food or beverage brands promoted by music celebrities, assessed the nutritional quality of the products, and examined Teen Choice Award data to assess the celebrities' popularity among adolescents.
机译:背景:食品和饮料营销已与儿童肥胖相关。我们量化了音乐名人推广的食品或饮料品牌的数量和类型,评估了产品的营养质量,并检查了“青少年选择奖”数据以评估名人在青少年中的受欢迎程度。

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