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首页> 美国政府科技报告 >Defense Management. Better Guidance Needed in Selecting Operating Methods forName-Brand, Fast-Food Restaurants
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Defense Management. Better Guidance Needed in Selecting Operating Methods forName-Brand, Fast-Food Restaurants

机译：国防管理。为名牌快餐店选择操作方法需要更好的指导

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The military exchange services operate a wide range of retail activities such asdepartment stores, florist shops, barber and beauty shops, gasoline stations, and restaurants. Profits from these activities provide funds for the Department of Defenses (DOD) morale, welfare, and recreation programs. In recent years, the exchange services annual sales exceeded $9 billion in fiscal year 1999 about $734 million involved food operations. About 50 percent of the food sales came from about 615 name-brand, fast-food restaurants (e.g., McDonalds, Burger King, Subway, and Pizza Hut) operating on military installations around the world. Name-brand, fast-food restaurant operations, particularly hamburger restaurants, are the topic of this report. It focuses on hamburger restaurants because they represent a major segment of the exchange services name-brand, fast-food sales and because exchange services contracts with two large companies, Burger King and McDonalds, will expire in 2004.

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