Tourism in general, and especially health tourism is one of the fastest growing, most important industrial sector and one of the most characteristic global phenomena in the 21st century. Tourism induces growth, stimulates economic development, revives cultural heritage and contributes for national integration of people. Nowadays in times of great changes it is necessary for the firms to apply innovative concept of doing business. Modern entrepreneurship is such an innovative process which by default means finding and application of new methods of doing business and behaviour towards employees. Therefore, in the tourism market the recognizing opportunities and entrepreneur’s innovativeness is very important. This paper besides theoretical part consists also of applied part where questionnaire is being used for data collection. Hypothesis set here is that development of health tourism is dependent on existence of appropriate supply and institutions –firms. This paper will contribute by showing the importance of the concept of entrepreneurship in the enterprises from the area of health tourism and contribution to the development of the sports tourism.
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