首页> 外文OA文献 >Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan

【2h】

Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan

机译：品牌创新对品牌态度的影响分析 - 兼论消费者创新的调节作用 - 以伊斯法罕大学学生为例

页面导航

著录项
相似文献
相关主题

著录项

作者
Ali Sanayei; Arash Shahin; Ahsan Taherfar;
展开▼
作者单位

展开▼
年度 2015
总页数
原文格式 PDF
正文语种
中图分类

相似文献

外文文献
中文文献
专利

1. How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement [J] . Jean Boisvert, Nick J. Ashill Journal of Services Marketing . 2011,第7期

机译：品牌创新和质量如何影响对新服务线扩展的态度：消费者参与的调节作用
2. Consumers' Evaluation of Co-Brand Extensions: The Effects of Concept Congruity on the Evaluation of Co-branded Products, Analyzing the Moderating Role of Task Involvement [J] . Sreejesh.S International management review . 2012,第1期

机译：消费者对联合品牌扩展的评估：概念一致性对联合品牌产品评估的影响，分析任务参与的调节作用
3. How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode [J] . Sultan Parves, Wong Ho Yin Journal of Brand Management . 2019,第3期

机译：服务质量如何影响大学品牌表现，大学品牌形象和行为意图：性别和学习模式的满足与信任和调节作用的调解效果
4. The Role of Brand Loyalty and Brand Innovativeness in Consumer Innovation Adoption Behavior [C] . Riza Casidy, Marius Cloudy Summer AMA Conference . 2018

机译：品牌忠诚度和品牌创新在消费者创新采用行为中的作用
5. Do consumers want a "good" apparel brand? The effects of apparel brands' Corporate Social Responsibility (CSR) practices on brand equity moderated by culture. [D] . Woo, Hongjoo. 2013

机译：消费者是否想要“好”服装品牌？服装品牌的企业社会责任（CSR）做法对文化所主持的品牌资产的影响。
6. How brand attitude brand quality and brand value affect Thai canned tuna consumer brand loyalty [O] . Pichit Chuenban, Puris Sornsaruht, Paitoon Pimdee 2021

机译：品牌态度如何品牌品质和品牌价值影响泰国罐头金枪鱼消费品牌忠诚度
7. The Influencing Factors on Consumer\u27s Attitude Towards Counterfeit Branded Sneaker Shoes and Their Impact to Purchase Intention (Study on Undergraduate Students of University of Brawijaya Malang) [O] . Djuhardi, Sharah Alfia, Kusumawati, Andriani 2017

机译：消费者对假冒品牌运动鞋态度的影响因素及其对购买意愿的影响（布拉维再也玛琅大学的大学生研究）

Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan

著录项

相似文献

相关主题

期刊订阅