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METHODS OF INFLUENCING CUSTOMERS IN FIRST DECISION-MAKING MOMENT IN RETAIL TRADE ENTERPRISE

机译:在零售企业的决策第一阶段影响客户的方法

摘要

FIELD: radio engineering, communication.;SUBSTANCE: invention relates to customer influencing method during decision making in a retail trade enterprise. The method uses multinetwork communication structure, controlled by logical device connected to wireless end device. The latter is in immediate vicinity to the customer during his or her movement within the store. The method involves associating the said wireless device to the communication structure, tracking the customer position, identification of goods in the showcase close to the customer, and generation of recommendation message based on this data. The message is then sent to the wireless end device via communication structure.;EFFECT: functionality expansion due to generation of customer position tracking data, as well as information about the goods.;19 cl, 8 dwg
机译:技术领域本发明涉及零售业企业决策过程中的客户影响方法。该方法使用由连接到无线终端设备的逻辑设备控制的多网络通信结构。后者在顾客在商店内移动期间紧邻顾客。该方法包括将所述无线设备与通信结构相关联,跟踪顾客位置,识别顾客附近的陈列柜中的商品以及基于该数据生成推荐消息。消息然后通过通信结构发送到无线终端设备。效果:由于生成了客户位置跟踪数据以及有关商品的信息而导致功能扩展; 19 cl,8 dwg

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