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LIQUID CRYSTAL DISPLAY DEVICE AND ELECTRONIC APPARATUS, PARTICULARLY CONCERNED WITH OBTAINING HIGH CONTRAST AND HIGH OPTICAL VIEWING ANGLE IN SEMIPERMEABLE REFLECTIVE LIQUID CRYSTAL DISPLAY DEVICE FOR DISPLAYING IN BOTH REFLECTIVE MODE AND TRANSMISSIVE MODE
LIQUID CRYSTAL DISPLAY DEVICE AND ELECTRONIC APPARATUS, PARTICULARLY CONCERNED WITH OBTAINING HIGH CONTRAST AND HIGH OPTICAL VIEWING ANGLE IN SEMIPERMEABLE REFLECTIVE LIQUID CRYSTAL DISPLAY DEVICE FOR DISPLAYING IN BOTH REFLECTIVE MODE AND TRANSMISSIVE MODE
PURPOSE: An LCD device and an electronic apparatus are provided to suppress display inferiority such as a residual image or a stain while supplying an LCD device which can display an optical viewing angle, and to control a direction in which a liquid crystal falls down in a transmissive display area, consequently display uniformity can be realized in both reflective display and transmissive display modes. CONSTITUTION: A liquid crystal layer(50) is maintained between one pair of substrates(10,25). A transmissive display area(T) and a reflective display area(R) are disposed within one dot area(D1,D2,D3). The liquid crystal layer(50) consists of a liquid crystal having a negative dielectric anisotropy in which an initial alignment state indicates a vertical alignment. An insulating film(24) is formed in the reflective display area(R) to supply a concavo-convex shape to a reflective film(20). The insulating film(24) is formed in the transmissive display area(T), and supplies a concavo-convex shape to the liquid crystal layer(50).
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