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Towards a Method for Realizing Sustained Competitive Advantage through Business Entity Analysis

机译：通过企业实体分析实现持续竞争优势的方法

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摘要

Enterprises that succeed in today's highly dynamic business envi ronment often enjoy Sustained Competitive Advantage (SCA) as defined by Barney. While recent strategy literature focuses on exploring various sources of SCA, in this paper, we present an operational method for realizing SCA through Business Entity analysis. Business entity-centric modeling has been a success ful approach in rethinking and revolutionizing business operations, in a number of engagements. Our method provides a path from SCA-generating strategies to Business Operations and Business Entities. The resulting Business Operations can be prototyped and analyzed to validate SCA properties. Our approach leve rages key constructs from OMG's Business Motivation Model (BMM) and em phasizes the analysis of Influencers - factors that have the capability to impact an enterprise's strategies that generate SCA. Further, these strategies are used to formulate Business Operations that can be defined by Business Entities. IT applications can be generated from the Business Entities using Model-Driven Architecture. Therefore, these discovered Business Entities actually provide a valid scope for innovating Business Operations and developing IT applications that result in SCA for the business.
机译：在当今高度动态的业务环境中成功的企业通常会享受Barney定义的持续竞争优势（SCA）。虽然最近的策略文献集中在探索SCA的各种来源，但在本文中，我们提出了一种通过业务实体分析实现SCA的操作方法。以业务实体为中心的建模在许多参与中重新思考和革新业务运营都是一种成功的方法。我们的方法提供了从SCA生成策略到业务运营和业务实体的路径。可以对所得的业务运营进行原型设计和分析，以验证SCA属性。我们的方法借鉴了OMG的业务动机模型（BMM）的关键构造，并强调了对影响者的分析-影响因素，这些因素能够影响企业产生SCA的策略。此外，这些策略用于制定可以由业务实体定义的业务运营。可以使用模型驱动的体系结构从业务实体生成IT应用程序。因此，这些发现的业务实体实际上为创新业务运营和开发导致业务SCA的IT应用程序提供了有效的范围。

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