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Understanding Places Using a Mixed Method Approach

机译:使用混合方法理解地点

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With the increased application of the activity based approach comes the inherent need toincorporate more detail regarding behavior. This need for detail has in turn created a need forboth a deeper understanding and theoretical basis for behavior, and the incorporation of datacollection and analysis methods to handle more behavioral detail. Because of this, the use ofqualitative and mixed method approaches in travel behavior has received increased attention overthe last few decades. In this paper, quantitative and qualitative methodologies are discussed andapplied to data collected in Santa Barbara, California, measuring peoples‘ attitudes about places(sense of place). Both quantitative and qualitative methods are applied using first a factoranalysis and complementing this with a qualitative analysis of text from an open-ended question.The findings of these analyses are compared and incorporated to contribute to a greaterunderstanding of both sense of place and behavior. Theoretical developments and implicationsfor future research are discussed in light of analysis findings.
机译:随着基于活动的方法的越来越多的应用,随之而来的固有需求是 包含有关行为的更多详细信息。对细节的需求反过来又导致了对 对行为的更深刻理解和理论基础,以及数据的整合 收集和分析方法以处理更多行为细节。因此,使用 定性和混合方法在出行行为中的应用受到了越来越多的关注 最近几十年。在本文中,讨论了定量和定性方法论并 应用于收集在加利福尼亚州圣塔芭芭拉市的数据,以衡量人们对地点的态度 (地方感)。定量和定性方法都首先使用一个因子 分析和补充来自一个开放性问题的文本的定性分析。 比较并分析了这些分析的结果,以为更大的贡献做出贡献。 对位置感和行为感的理解。理论发展及其启示 根据分析结果讨论了将来的研究。

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