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首页> 外文会议>Wuhan international conference on E-business >Will User Involvement Always be the Case? The Effect of Service Procurement on Customer Perceived Value in Servitization
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Will User Involvement Always be the Case? The Effect of Service Procurement on Customer Perceived Value in Servitization

机译：用户参与始终是这种情况吗？服务采购对伺服化客户感知价值的影响

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As service is becoming increasingly important, many industrial firms have implemented "servitization" strategy and many marketing and management researchers have discussed the topic of business service.This paper focuses on business service types and its impacts from the buyer's perceptive, especially whether user involvement always takes effects on the process of servitization.Using a large sample survey, this study examines the relationship between two types of business service and customer perceived value in terms of economic value, relational/support value and technical/core value as well as the moderating effect of user involvement on this relationship in China fine chemical industry.The results show that both two service types can bring economic value and technical/core value to the buyers, the difference here is the relational/support value can only be perceived if the buyer purchases the operant resource based service.The results also suggest that user involvement is a moderator in the relationship between both operand and operant resource based service on customer perceived technical/core value.
机译：随着服务变得越来越重要，许多工业企业实施了“服务化”战略，许多市场营销和管理的研究人员一直讨论的业务服务。这纸重点放在业务服务类型及其影响的话题，从买方的感知，尤其是无论用户参与发生在servitization.Using大样本调查过程的影响，这项研究考察了两种类型的业务服务和客户的经济价值，关系/支撑性值和技术/核心价值方面的感知价值以及调节作用之间的关系在中国精细化工industry.The结果这种关系用户的参与表明，无论是两种服务类型可以带来经济价值和技术/核心价值的买家，这里的差异是关系/支撑性值只能被看作如果买家购买基于的服务。结果还表明，用户参与的操作性资源是中庸的一中的R两个操作数和客户资源操作性基于服务之间的关系感知技术/核心价值。

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