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首页> 外文会议>Thirteenth Wuhan international conference on E-business >Will User Involvement Always be the Case? The Effect of Service Procurement on Customer Perceived Value in Servitization
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Will User Involvement Always be the Case? The Effect of Service Procurement on Customer Perceived Value in Servitization

机译：总是会涉及用户参与吗？服务采购对客户服务化感知价值的影响

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摘要

As service is becoming increasingly important, many industrial firms have implemented "servitization" strategy and many marketing and management researchers have discussed the topic of business service.This paper focuses on business service types and its impacts from the buyer's perceptive, especially whether user involvement always takes effects on the process of servitization.Using a large sample survey, this study examines the relationship between two types of business service and customer perceived value in terms of economic value, relational/support value and technical/core value as well as the moderating effect of user involvement on this relationship in China fine chemical industry.The results show that both two service types can bring economic value and technical/core value to the buyers, the difference here is the relational/support value can only be perceived if the buyer purchases the operant resource based service.The results also suggest that user involvement is a moderator in the relationship between both operand and operant resource based service on customer perceived technical/core value.
机译：随着服务变得越来越重要，许多工业公司实施了“服务化”策略，许多市场营销和管理研究人员讨论了商业服务的主题。本文着重于商业服务类型及其对购买者的感知产生的影响，尤其是用户是否总是参与其中。通过大规模抽样调查，本研究从经济价值，关系/支持价值和技术/核心价值以及调节作用的角度研究了两种类型的业务服务与客户感知价值之间的关系。结果表明，两种服务类型都可以为买方带来经济价值和技术/核心价值，这里的区别是关系/支持价值只有在买方购买时才能感知基于操作资源的服务。结果还表明，用户参与是一种谦虚的态度基于客户感知的技术/核心价值的基于操作数和基于操作资源的服务之间的关系。

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