Innovation in radiotelevisión española: An approach to the creation and distribution of fiction contents in the digital environment

机译：西班牙无线电视的创新：在数字环境中创建和分发小说内容的方法

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In a media ecosystem characterized by the increase of competitors, the audience fragmentation and the critics about the lack of independence of public service media, European televisions must redefine their mission, giving value to their public service exercise in the era of convergence. In this sense, public corporations face the challenge of integrating their traditional models and operating logics with more innovative ones derived from technological changes driven by digitization. This article analyses how Radiotelevisión Española applies product and process innovation to its fiction series in order to elucidate the strategies that public Spanish TV is developing in terms of content production and distribution.

机译：在一个以竞争者增加，观众分散和批评公众服务媒体缺乏独立性为特征的媒体生态系统中，欧洲电视必须重新定义其使命，在融合时代为其公共服务活动提供价值。从这个意义上说，上市公司面临着将其传统模型和操作逻辑与由数字化驱动的技术变革衍生出的更具创新性的逻辑相集成的挑战。本文分析了西班牙广播电视公司如何在其小说系列中应用产品和流程创新，以阐明西班牙公共电视台在内容制作和发行方面正在发展的策略。

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《Iberian Conference on Information Systems and Technologies》|2017年|1-5|共5页
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Sabela Direito-Rebollal;
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Media; Irrigation; TV; Internet; High definition video; Technological innovation; Adaptation models;

机译：媒体;灌溉;电视;互联网;高清视频;技术创新;适应模型;

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1. Digital Content Creation/Distribution in a Broadband-Ubiquitous Environment [J] . Hiroshi YASUDA IEICE Transactions on Information and Systems . 2007,第1期

机译：宽带无处不在的环境中的数字内容创建/分发
2. Use of Critical Annotation and Interactive Fiction for the Creation of Digital Educational Content [J] . Covadonga Diez-Sanmartín, Joaquín Gayoso-Cabada, Antonio Sarasa-Cabezuelo International Journal of Emerging Technologies in Learning (iJET) . 2020,第9期

机译：对数字教育内容创建的关键注释和互动虚构
3. La paulatina adopción de ORCID para la mejora de la identidad digital de las revistas científicas espa?olas en acceso abierto [J] . Martínez-Méndez Francisco-Javier, López-Carre?o Rosana Investigación Bibliotecológica . 2019,第80期

机译：逐渐通过orcid，以改善科学期刊西班牙的数字身份
4. Innovation in radiotelevisión espa?ola: An approach to the creation and distribution of fiction contents in the digital environment [C] . Sabela Direito-Rebollal Iberian Conference on Information Systems and Technologies . 2017

机译：RadiotelevisiónEspa的创新？OLA：数字环境中小说内容的创作和分布的方法
5. "Book Discussion with Dr. Todd Lindsay": Testing diffusion of innovations theory as a media content creation and marketing theory. [D] . Wirth, Todd Lindsay. 2003

机译：“与托德·林赛博士的书讨论”：测试创新理论作为媒体内容创作和营销理论的传播。
6. Wider Action Plan and Multidisciplinar Approach Could Be a Wining Idea in Creation of Friendly Environment [O] . Natasa Gojkovic-Bukvic, Nenad Bukvic 2012

机译：在创造友好环境中更广泛的行动计划和多学科方法可能是一个成功的想法
7. Books Documentation Notebooks University Technical Notes Faculty Research Digital Contents Scientific – Technical Journals AdResearch Revista Española de Investigación de Marketing - REIMKE ESIC Market Catalogo Num. 143 Vol. 43 Issue 3 Relationship between the transfer of knowledge and innovation: results of an empirical study of knowledge-intensive industries [O] . Daniel Palacios-Marqués, Marta Peris-Ortiz, Carlos Rueda-Armengot 2012

机译：书籍文件笔记本大学技术笔记教师研究数字内容科学 - 技术期刊AdresearchRevistaEspañoladeInvestigaCióndementing - reimke ESIC市场Catalogo Num。 143卷。 43关于知识与创新转移的关系：知识密集型产业的实证研究结果

Innovation in radiotelevisión española: An approach to the creation and distribution of fiction contents in the digital environment

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