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Online service perceived value travel and holiday accomodation context

机译：在线服务感知价值旅行和度假住宿环境

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摘要

The internet changed the traditional ways of relationship between and the consumers. The company started offering new buying, selling and shipment models to their customers. On a Portuguese context the most seller sector is the holydays and accommodations with 55% of online sales. Through the time evolution new models where investigated to study the service quality, to provide a higher service quality and maintain a better relationship between the customer and the company. This article scope is to investigate the online service perceived value, to understand witch factors are recognized by the customer as perceived value beside the website online shopping and the effective sale.
机译：互联网改变了与消费者之间的传统关系方式。该公司开始为他们的客户提供新的购买，销售和运输模型。在葡萄牙语的背景下，最畅销的行业是节日和住宿，占在线销售额的55％。通过时间演变，研究了新模型以研究服务质量，以提供更高的服务质量并维护客户与公司之间的更好关系。本文的范围是调查在线服务的感知价值，了解除网站在线购物和有效销售外，客户将哪些因素识别为感知价值。

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