• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>Computer and Automation Engineering (ICCAE 2010), 2010 >The effect of social computing, trust and cognition on customer loyalty in Internet shopping
【24h】

The effect of social computing, trust and cognition on customer loyalty in Internet shopping

机译：社交计算，信任和认知对网络购物中客户忠诚度的影响

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The development of information technology improves the globalization of the world economy. This change was able to expand the cyber space, and the online community known as the cyber community is made within the existing offline community. From the cyber community's activity, the concept of social network services created, and recently developed social computing. Social computing is the current situation and the next step in the online community. Currently, most CIOs are using social computing for workplace empowerment. As online transactions become more active, the strategy to increase customer loyalty in Internet shopping is an effective tool to increase profit for the company, and as a method to maintain competitive. With the growth of electronic commerce, through insurance of customer loyalty on the Internet, a company can establish a long-term relationship with customers, so for this, it is important to have reliable relationship with customers. Also, through advertisement and commercial information, the cognition of Internet shopping looks can be effective in retaining customers. In this study, it explores how social computing and trust and cognition of Internet shopping are effective in maintaining customer loyalty. As the result of study, the trust and cognition of internet shopping are significantly effective on customer loyalty, but the sense of social computing. Still, social computing has not matured enough to be as effective in retaining customer loyalty. However, it does indicate that social computing has significantly increased the trust and cognition in Internet shopping. In this study, as the concepts of the social network service and social computing are applied in Internet shopping, which are actively discussed by scholars, it is expected that the basis of the study could improve and present the idea of social shopping.
机译：信息技术的发展促进了世界经济的全球化。这项更改能够扩展网络空间，并且在现有的脱机社区内建立了称为网络社区的在线社区。从网络社区的活动开始，社交网络服务的概念就出现了，最近发展了社交计算。社交计算是在线社区的当前状况和下一步。当前，大多数CIO正在使用社交计算来增强工作场所的能力。随着在线交易变得越来越活跃，在网上购物中提高客户忠诚度的策略是增加公司利润的有效工具，并且是保持竞争力的一种方法。随着电子商务的发展，通过在Internet上保证客户忠诚度，公司可以与客户建立长期关系，因此，与客户建立可靠的关系非常重要。而且，通过广告和商业信息，对互联网购物外观的认知可以有效地留住客户。在这项研究中，它探索了社交计算以及对互联网购物的信任和认知如何有效地维持客户忠诚度。研究的结果是，对互联网购物的信任和认知对于提高客户忠诚度非常有效，但对社交计算的感觉却有效。尽管如此，社交计算尚未成熟到足以保持客户忠诚度的程度。但是，它确实表明社交计算已大大提高了对互联网购物的信任和认知。在这项研究中，由于社会网络服务和社会计算的概念在互联网购物中得到了应用，学者们对此进行了积极的讨论，因此期望该研究的基础可以改善并提出社会购物的概念。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号