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Potential and challenges in the marketing of lupins for food and feed

机译：用于食物和饲料羽扇豆营销中的潜在和挑战

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The Grain Pool of Western Australia (WA) has been marketing lupins internationally for over 25 years, making its first export sale in 1972 with a 1,000 metric tonne (MT) cargo to Europe. This sale followed the establishment of the first voluntary lupin pool in Western Australia that same year, receiving 1,666 MT of lupins. From these humble beginnings, lupin exports by the Grain Pool have grown to an estimated 835,000 MT in 1996-97, generating AUD$190 million in export revenue. It is therefore fitting that the Grain Pool should be asked to address the topic of the potential and challenges in the marketing of lupins for food and feed. The development of lupin markets since the early 1970's has not been without its challenges. In fact there were timesit seemed lupins would not survive as a viable export crop. After the first 1,000 tonne sale, exports from the Grain Pool expanded so rapidly that just four years later in 1976 exports exceeded 50,000 tonnes. However, for the next two years drought devastated the crops and no lupins were exported. In the five years from 1977 to 1981 less than 20,000 tonnes were exported. Despite these set backs the potential for lupins was such that the Grain Pool persevered and was able to rebuild previously established markets in Europe and Taiwan and forge new markets in South East Asia.
机译：西澳大利亚谷物池（WA）已被国际行销羽扇豆超过25年，因此在1972年第一批出口销售了1000公吨（MT）的货物到欧洲。此次出售遵循了建立在澳大利亚西部同年第一志愿羽扇池，接收1666 MT羽扇豆的。从这些卑微，羽扇豆出口粮食池已发展到估计835,000吨1996 - 97年中，产生在澳元的出口收入$ 190万美元。因此，它是非常恰当的粮食池应要求解决潜在的主题和羽扇豆食品和饲料的营销挑战。羽扇豆市场自1970年代早期的发展并非没有挑战。事实上有timesit似乎羽扇豆将无法生存作为一种可行的出口作物。第一1000吨的销售后，从粮食出口池扩大非常迅速，仅仅四年之后，1976年出口额超过50,000吨。然而，对于未来两年的干旱破坏了庄稼，没有羽扇豆出口。在五年1977年至1981年低于20000吨出口。尽管有这些挫折的羽扇豆的潜力使得粮食游泳池坚持，并能重建在欧洲和台湾先前建立的市场和开拓新的市场在东南亚。

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