• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Workshop on Security in Information Systems >Effect of Product Type and Recommendation Approach on Consumers' Intention to Purchase Recommended Products
【24h】

Effect of Product Type and Recommendation Approach on Consumers' Intention to Purchase Recommended Products

机译：产品类型和推荐方法对消费者购买推荐产品的影响

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Many e-stores offer product recommendation service to increase sales and customers' satisfaction. However, the performance of recommendation system will be influenced by the consumers' judgments on recommended products. The purpose of this study is to investigate the effect of product type and recommendation approach on consumers' intention to purchase recommended products. A laboratory experiment was conducted to collect empirical data and ANCOVA was adopted to test the research hypotheses. We found that there are significant interaction effects between recommendation approach and recommended product type on consumers' willingness to buy the recommended products and their disconfirmation of the recommended products, while the consumers' self-monitoring degree was a covariate variable. Before experiencing the products, consumers' willingness to buy search goods recommended by the top-N approach is significantly higher than those recommended by the collaborative-filtering recommendation approach. On the other hand, after experiencing the products, consumers' disconfirmation of the experience goods recommended by the top-N approach is also significantly higher than those recommended by the collaborative-filtering recommendation approach. Besides, among the products recommended by the top-N approach, the disconfirmation of experience goods is significantly higher than that of search goods. The results of this study provide valuable implications for researchers and practitioners.
机译：许多电子商店提供产品推荐服务，以提高销售和客户的满意度。但是，建议制度的表现将受到消费者对推荐产品的判断的影响。本研究的目的是调查产品类型和推荐方法对消费者购买推荐产品的效果。进行了实验室实验以收集经验数据，并采用ANCOVA来测试研究假设。我们发现，建议方法与建议产品类型对消费者愿意购买推荐产品的愿意和推荐产品的崩溃，而消费者的自我监测度是协变量变量的互动影响。在经历产品之前，消费者愿意购买Top-N方法推荐的搜索商品的愿意明显高于协作过滤推荐方法的推荐。另一方面，在经历产品之后，消费者讨正于顶级方法推荐的经验商品也明显高于协作过滤推荐方法所建议的经验商品。此外，除了顶级方法推荐的产品中，体验商品的DisconFirmation明显高于搜索商品。本研究的结果为研究人员和从业者提供了有价值的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号