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Increasing Worldwide Consumption of Mushrooms: the Mushrooms and Health Global Initiative at Work

机译：在蘑菇的全球消费增加：蘑菇和健康全球倡议在工作中

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The Mushrooms and Health Global Initiative ( Initiative) is a collaborative project to support public relations efforts that increase the worldwide consumption of mushrooms through the collection, evaluation and dissemination of scientifically validated information. The Initiative provides the scientific underpinning for public relations efforts to customize these benefits according to countries/markets/locale. Introduced during the International Medicinal Mushroom Conference 4 (Slovenia 2007), the Initiative includes representatives from mushroom growing/marketing organizations in Australia, Belgium, Canada, France, Germany, Ireland, Italy, Netherlands, South Africa, Spain, the United Kingdom and the United States. Other countries are encouraged to join this formal structure. The initial start up year (2007-2008) focused on organization and completion of Mushrooms and Health 2008, a scientific report that evaluated the research linking the effects of mushroom consumption on human health. In the five years since then, systems are now in place to focus on communicating these and emerging benefits to various audiences including health influencers, media and the industry through the Mushrooms and Health Global Initiative website. The website houses the biennially updated Mushrooms and Health report, a research news section, and the Initiative's quarterly newsletter, the Bulletin. The Bulletin cites selected abstracts of recently published research and shares communication activities of participating countries to facilitate the global exchange of ideas. Going forward the use of the Internet and social media will enable greater global discussion and participation to identify and communicate compelling reasons for consumers to eat more mushrooms.
机译：蘑菇和健康全球倡议（倡议）是一个协作项目，支持公共关系，通过收集，评估和传播科学认证的信息来增加蘑菇的全球消费。该倡议为公共关系提供科学的基础，根据国家/市场/地区定制这些福利。该倡议在国际药用蘑菇会议期间引入（斯洛文尼亚），包括澳大利亚，比利时，加拿大，法国，德国，爱尔兰，意大利，荷兰，南非，西班牙，英国和英国和英国的代表，包括来自蘑菇生长/营销组织的代表美国。鼓励其他国家加入这一正式结构。初步启动年（2007-2008）专注于2008年蘑菇和健康的组织和完成，这是一个评估与蘑菇消费对人体健康影响的研究的科学报告。从那时起的五年内，系统现已到位，专注于通过蘑菇和卫生全球倡议网站向各种受众传达这些和新兴利益，包括健康影响者，媒体和行业。该网站设有两年一年更新的蘑菇和健康报告，研究新闻部门和主动的季刊通讯。公告引用了最近公布的研究摘要，共享了参与国的沟通活动，以促进全球思想交流。前进使用互联网和社交媒体将实现更大的全球讨论和参与，以确定和传达消费者多吃蘑菇的令人信服的理由。

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