• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference on Management Science and Engineering Management >Research on the Impact of Taobao Live Broadcasting on College Students' Online Consumption Behavior Based on TAM Model
【24h】

Research on the Impact of Taobao Live Broadcasting on College Students' Online Consumption Behavior Based on TAM Model

机译：淘宝直播对基于TAM模型的大学生在线消费行为的影响研究

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Through real-time and timely two-way transmission, Taobao Live has formed a better interaction with consumers, thus motivating consumers and bringing about a better consumer experience. At the same time, as the number of users of Taobao Live increased sharply, more benefits have been brought to other participants, which have provided more employment opportunities and increasing sales for people and online merchants respectively. Based on the TAM model, a qualitative and quantitative analysis was conducted through questionnaire surveys, attempting to find out the factors that affect college students' consuming behavior on Taobao Live, and provide for Taobao Live Platform and other participants to attract consumers. Here are some certain references and suggestions to promote the development of Taobao Live: Taobao Live Platform should focus on optimizing the design of Taobao Live's homepage and interactive functions, and standardize the quality of the platform's products; Taobao's self-employed merchants should try to cooperate with online celebrities; if they choose themselves to be the anchor, merchants should take full advantage of the Taobao Live Platform to enhance interaction with the audience.
机译：通过实时和及时的双向传输，淘宝生活形成了与消费者更好的互动，从而激励消费者并带来更好的消费者体验。与此同时，随着淘宝网的用户数量大幅增加，其他参与者带来了更多的利益，这些参与者将分别为人民和网上商家提供更多的就业机会和销售。基于TAM模型，通过调查问卷调查进行了定性和定量分析，试图了解影响大学生对淘宝生活行为的因素，并为淘宝网和其他参与者提供吸引消费者。以下是促进淘宝生活的发展的一些参考和建议：淘宝直播平台应专注于优化淘宝的主页和互动功能的设计，并标准化平台产品的质量;淘宝的自营商家应尽量与在线名人合作;如果他们选择自己是锚，商家应该充分利用淘宝直播平台来加强与观众的互动。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号