STRATEGIES FOR INCREASING ONLINE SURVEY PARTICIPATION

机译：增加在线调查参与的策略

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Given the increasing use of online technology to gather information and the importance of consumer opinions and experiences in driving decisions about the type and range of products offered, marketers are interested in understanding how to engage consumers in sharing their opinions and increasing the quantity and quality of participation. The purpose of this paper is to identify strategies for encouraging online survey participation.

机译：鉴于在线技术利用越来越多地利用信息和消费者意见的重要性和驾驶决策的经验，营销人员对理解如何从消费者分享他们的意见并增加数量和质量感兴趣参与。本文的目的是确定鼓励在线调查参与的策略。

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《AMA Summer Educators Conference》|2013年||共2页
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Mary Foster; Anne Warner; Adam Froman;
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中图分类市场调查;
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STRATEGIES FOR INCREASING ONLINE SURVEY PARTICIPATION

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