Recently, online daily group-buying deals have seized increasing attention among marketers. According to the Local Offer Network's study, in the U.S. market, revenues from online daily deal and discounts sites such as LivingSocial, topped $2.67 billion in 2011, up 138 percent from 2010. The leading company, Groupon, was valued recently at over $15 billion and has expanded its business to 88 cities in the U.S. and 230 markets of 29 countries. In China, the online group-buying was launched in January 2010, and more than 1,200 companies had entered into this promising area by August 2010. Lashou, the leading group buying site in China, covers more than 100 cities such as Shanghai. It successfully launched 659 deals with daily revenues of about 4 million RMB (1US$ = 6.3RMB) in its first six months.
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