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首页> 外文会议>AMA Summer Educators Conference >SEGMENTING FANS OF A NEW TEAM: A TYPOLOGY OF EARLY ADOPTERS
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SEGMENTING FANS OF A NEW TEAM: A TYPOLOGY OF EARLY ADOPTERS

机译：一支新团队的分割粉丝：早期采用者的类型学

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New professional sports teams arise through league expansion, relocation or new league creation. In each case, the identification of those consumers most likely to become fans of the new team, and the development of meaningful relationships with those consumers, is paramount to organizational success. Past research suggests a number of reasons fans choose to connect with sports teams. However, fan development in the context of a new team is rarely examined. This paper looks specifically at a large sample of the first fans (n = 1741) to connect with an elite professional team in its inaugural year of operation, with the specific aim of gaining a clearer understanding of who associates with a new team and why.
机译：通过联盟扩张，搬迁或新联盟创作出现新的专业运动队。在每种情况下，鉴定最有可能成为新团队粉丝的消费者以及与这些消费者的有意义关系的发展，这对组织成功至关重要。过去的研究表明，粉丝选择与运动队联系的原因有多种原因。然而，很少审查新团队的范围内的粉丝开发。本文似乎特别是在首个粉丝（n = 1741）的大型样本中，在其首次运作年度与精英专业团队联系，具体目的是获得更清晰地了解谁与新团队的员工以及为什么。

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