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Study on Efficiency of FMCG Industry

机译：FMCG工业效率研究

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摘要

FMCG industries make profit and realize the value through the scale operation featured with high frequent and repeated consumption. It is one of the important industries that influence the economic development. In China, the famous FMCG enterprises such as Nestle, Pepsi cola, Coca Cola, Starbucks, Johnson & Johnson, P&G, are all multinational companies, while domestic Chinese companies capture a far lower market shares than those transnational Giants. The paper uses a method of DEA to make an empirical research on the efficiency of FMCG public companies. Through the optimization analysis of the input and output, the paper explores the current development of China's FMCG industries and finds problems and advantages of each decision unit in DEA, furthermore, the paper propose some suggestions on how to improve the FMCG industries, encourages the enterprise management to value the actual operating capacity more scientifically and objectively, and hence to enhance the competitiveness of local Chinese companies in the industry of FMCG.
机译：FMCG Industries通过高频繁和重复消费来实现利润并通过刻度操作实现价值。它是影响经济发展的重要产业之一。在中国，着名的FMCG企业，如雀巢，百事可乐，可口可乐，星巴克，约翰逊和约翰逊，宝洁，宝洁，都是跨国公司，而国内中国公司则比跨国巨头捕获远低的市场股票。本文采用了一种DEA的方法，对FMCG公共公司的效率进行实证研究。通过对投入和产出的优化分析，本文探讨了中国FMCG产业的当前发展，发现了DEA中每个决定单位的问题和优势，此外，本文提出了一些关于如何改进FMCG产业的建议，鼓励企业鼓励企业管理层重视实际运营能力更科学，客观地，因此提高了中国企业在FMCG产业中的竞争力。

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