Influence of Behavioural Economics and Psychology on Consumer Decision Making Process in Marketing Communication

机译：行为经济学与心理学对营销沟通消费者决策过程的影响

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摘要

This paper adverts to selected behavioural economics and psychology appeals applied in marketing communications and their influence on consumer decisions making process and behaviour. It provides theoretical basis supported by arguments from the fields of marketing, psychology, economics and neuroscience. The goal of this paper is to point out the influence of economical and psychological appeals on consumer decision making process.

机译：本文向选定的行为经济学和心理学申诉广告应用于营销通信及其对消费者决策制定过程和行为的影响。它提供了由营销，心理学，经济学和神经科学领域的论据支持的理论基础。本文的目标是指出经济和心理上诉对消费者决策过程的影响。

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《International Conference on Applied Social Science Research》|2015年|526p|共3页
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作者
Eva Kretikova; Veronika Faskova;
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中图分类 C1-53;
关键词
Consumer decision making process; Psychological appeal; Behavioural economics; Marketing communication;

机译：消费者决策过程;心理上吸引力;行为经济学;营销沟通;

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1. Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process [J] . International Journal of Marketing Studies . 2012,第2期

机译：集成营销通信对消费者行为的影响：对消费者决策过程的影响
2. Influencing the food choices of SNAP consumers: Lessons from economics, psychology and marketing [J] . Just David R., Gabrielyan Gnel Food Policy . 2018,第期

机译：影响SNAP消费者的食物选择：经济学，心理和营销的课程
3. The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour [J] . Acta Universitatis Danubius. Oeconomica . 2015,第1期

机译：整合营销传播模型：谁负责影响消费者行为
4. Influence of Behavioural Economics and Psychology on Consumer Decision Making Process in Marketing Communication [C] . Eva Kretikova, Veronika Faskova International Conference on Applied Social Science Research . 2015

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5. Information processing of bilingual consumers: Implications for marketing communications [D] . Luna, David Gomez 1999

机译：双语消费者的信息处理：对营销传播的影响
6. Influencing Students Food and Beverage Preferences and Choices by Implementing Evidence-Based Strategies Rooted in Economics Marketing and Psychology (P16-035-19) [O] . Lauren Manuel, Stephanie Jodeir 2019

机译：通过实施扎根于经济学市场营销和心理学的循证策略来影响学生的饮食偏好和选择（P16-035-19）
7. Influence of Behavioural Economics and Psychology on Consumer Decision Making Process in Marketing Communication [O] . Eva Kretikova, Veronika Faskova 2016

机译：行为经济学与心理学对营销沟通消费者决策过程的影响

Influence of Behavioural Economics and Psychology on Consumer Decision Making Process in Marketing Communication

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