E-commerce is a kind of development of traditional commercial activities in the era of information. E-commerce as a new business mode is generating huge influence on people's production and life style. This paper studies the changes in marketing mode under e-commerce background, and proposes some problems in marketing activities under e-commerce background. On this basis, marketing strategy under e-commerce background is also proposed, in the hope of offering some beneficial reference for marketing strategy study under e-commerce background.
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