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首页> 外文会议>International Ethnological Food Research Conference >A Local Food Product and the Ethno-Future: The Online Case of Polish Mountaineers' Regional Cheese 'Oscypek'
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A Local Food Product and the Ethno-Future: The Online Case of Polish Mountaineers' Regional Cheese 'Oscypek'

机译：当地的食品和民族未来：波兰登山者的在线案例'陶瓷“oscypek”

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One of the symptoms of post modernity is the occurrence of basic change in the cultures of small communities which seek to preserve their distinctive lifestyles. Cultural co-existence, which has hitherto been a dynamic part of local communities, is being replaced by competition connected with a fight for survival. It appears that only those cultures, which show skill in finding their place in the reality of modern marketing, will be able to survive and be successful in the fu-ture. The launch of products with ethnic originality in the market place enables people who cultivate traditional professions connected with these goods to earn heir living from this kind of entrepreneurship. However, this is only possible in the case of products which have managed to gain a brand. Guaranteed quality and, in case of food, compliance with an original recipe, have significant influenceon the economic success of a particular product. A trademark accompanied by relevant procedures, including legal ones, is the main criterion for distinguishing valuable original products from various kinds of imitations or inventions which are non-genuine in nature and which are not protected by trademark legislation. A. brand safeguards the essence of tradition in a product and it also limits general freedom of production to those who have legally secured the trademark. In order to produce traditionalgoods, representatives of a particular culture have to gain the relevant authorisation to do so, something which is confirmed by means of a certificate issued by a group of experts. A brand cannot be inherited; it must be gained through satisfying the conditions and procedures laid down for its attainment. The market launch of branded goods, which are popular among custom-ers, has apparently become a fundamental prerequisite for the survival of a local culture in the global world (Chanock 2000, pp. 24-25).
机译：发布现代性的症状之一是在寻求保护其独特的生活方式的小社区文化中发生基本变化的存在。迄今为止的文化共存是当地社区的动态部分，被与生存斗争相关的竞争所取代。看来只有那些展示在现代营销现实中找到自己的地方的技巧，将能够在富实所生存并取得成功。在市场上推出了民族创意的产品，使人们培养与这些商品相关的传统专业，以赢得这种企业家的继承人。然而，这只是为了获得品牌的产品的情况。保证质量，并且在食品的情况下，遵守原创食谱，具有重要的影响力特定产品的经济成功。伴随有关程序（包括法律）的商标是区分有价值的原始产品，这些主要标准来自各种模仿或发明，这些产品属于非真实性，其不受商标立法的保护。 A.品牌保障产品中传统的本质，它还将一般的生产自由限制为合法保护商标的人。为了产生传统的善良，特定文化的代表必须获得相关授权，通过一组专家颁发的证书确认。品牌不能遗传;必须通过满足其达到的条件和程序来获得。品牌商品的市场推出，这些商品在定制的人中受欢迎，显然是全球世界在当地文化中生存的基本先决条件（Chanock 2000，PP。24-25）。

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