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首页> 外文会议>AMA Educators Conference >WHY SHOPPERS SPEND MORE AS THEY SHOP LONGER: A PERSPECTIVE FROM THE SELF-CONTROL STRENGTH MODEL
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WHY SHOPPERS SPEND MORE AS THEY SHOP LONGER: A PERSPECTIVE FROM THE SELF-CONTROL STRENGTH MODEL

机译：为什么购物者随着他们的购物时间更长：自我控制力量模型的观点

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It was found that shoppers' impulsiveness does not directly affect their purchase changes, but that shoppers who frequently change their purchase decisions are more likely to purchase more expensive items, resulting in increased overall spending. In addition, the current study results reveal that shoppers high in impulsiveness follow an inverted U-shaped pattern of purchase decisions changes as shopping duration increases, while the opposite is true for shoppers low in impulsiveness.
机译：有人发现，购物者的冲动不会直接影响他们的购买变更，但经常改变购买决策的购物者更有可能购买更昂贵的物品，从而提高整体支出。此外，目前的研究结果表明，当购物持续时间增加时，禁止冲动的购物者的倒置的U形的购买决策模式会发生变化，而对禁止的购物者的相反是正确的。

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