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HOW PAYING WITH COMPANY'S MONEY AFFECTS JUDGMENT OF PRICE FAIRNESS

机译：与公司的钱支付如何影响价格公平性的判断

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Drawing on fairness heuristics theory, we propose that compare with when paying with own money, when paying with company's fund outcome information (perceived price difference) is more ambiguous, and thus its role in shaping fairness judgment declines while the role of procedural information (the social acceptability of the seller's pricing practices that underlie the price difference) increases (the fair process effect). To test the hypotheses, we ran moderation regression analyses with the help of the PROCESS macro written by Hayes. As predicted, whose money moderates the effect of price difference on price fairness, b=.22, p<.05. To interpret the moderation effect we examine the coefficients of the conditional effects. When paying with own money, there was a significant negative effect of price difference on price fairness, b=-.21, p<.01; when paying with company's fund, the effect was insignificant, b=-.01, p>. Moreover, whose money moderates the effect of perceived social acceptability of the seller's pricing policies and practices on perceived price fairness, b=.31, p<.05. When paying with company's fund, there was significant positive effect of social acceptability on price fairness, b=.41, p<.01; but when paying with own money, the effect was insignificant, b= .10, p>.1.
机译：借鉴公平启发式理论，我们提出用自己的钱支付时相比，与公司旗下基金的结果信息（感知价格差异）支付时更暧昧的，因而其在塑造公平审判的作用下降，而程序性信息的作用（中所依据的价格差）增加（公平的工艺效果）卖方定价行为的社会接受。要测试的假设，我们进行了适度回归分析与海耶斯写的过程中宏的帮助。正如预测的那样，它的钱缓和差价的在价格上的公平性的效果，B = 0.22，P <0.05。要解释的减轻效果，我们考察的条件影响的系数。当用自己的钱支付，有价格公平，B差价的显著的负面影响= - 21，P <0.01。用公司的资金支付时，效果不显着，B = - 。01，P>。而且，谁的钱温和派对感知的价格公平卖家的定价政策和做法，B = 0.31，P <0.05感知社会接受的效果。当与公司的资金支付，有社会接受的价格公平显著的积极作用，B = 0.41，P <0.01;但随着自己的钱付款时，效果不显着，B = 0.10，P> 0.1。

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