• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>international conference on marketing and retailing >Lessons in Managing Visitors Experience: The Case of Future Music Festival Asia (FMFA) 2014 in Malaysia
【24h】

Lessons in Managing Visitors Experience: The Case of Future Music Festival Asia (FMFA) 2014 in Malaysia

机译：管理访客经历的课程：2014年未来音乐节亚洲（FMFA）2014年的案例

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

From religious celebrations to massive music festival, Malaysia is always known as a very festive country. Being one of the fastest growing sectors in tourism industry, music festival is celebrated lively everywhere in this region. However, not much research has been done to identify factors that visitors view as important for a good festival experience. This study analyzes visitor trends and motivational factors in attending the Future Music Festival Asia (FMFA 2014) as well as visitors' insights on facilities and services especially on safety concerns on the event that was held in Kuala Lumpur, Malaysia in 2014. A questionnaire survey was used as the primary method of data collection and was distributed throughout the two days during the festival. The findings highlighted the visitors' priority in selecting facilities and services and learn more about better arrangements on facilities and services that have the most impact toward future attendees. It would also enable festival organizers to better understand the impact of events landscape for Malaysia's tourism industry.
机译：从宗教庆祝活动到巨大的音乐节，马来西亚总是被称为一个非常节日的国家。作为旅游业发展最快的行业之一，音乐节在该地区的热闹庆祝。然而，没有多大的研究是为了识别游客对良好节日经验的重要因素。本研究分析了在2014年在马来西亚吉隆坡举行的活动和服务的设施和服务中出席未来音乐节亚洲（FMFA）以及访客对设施和服务的见解。调查问卷调查被用作数据收集的主要方法，并在节日期间的两天内分发。调查结果强调了参观者在选择设施和服务方面的优先权，并了解更多关于更好地安排对未来与会者的影响最大的设施和服务。它还将使节日组织者能够更好地了解活动景观对马来西亚旅游业的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号