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首页> 外文会议>International Conference on Humanities Science, Management and Education Technology >Research on mergers and acquisitions of the international hotel group -Take Marriott M A Starwood as an example
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Research on mergers and acquisitions of the international hotel group -Take Marriott M A Starwood as an example

机译：国际酒店集团的兼并与收购研究 - 以Marriott M＆A Starwood为例

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摘要

The global hotel industry has begun to expand with mergers and acquisitions as its main form since the 20th century. M&A has become an extremely important way for international hotel groups to expand their scale and increase their competitiveness. This document analyzes the main motivations for the acquisition of Starwood by Marriott, discusses the challenges and difficulties faced by Marriott and Starwood in the process of rebranding and brand integration, and proposes future rebranding and brand integration ideas.
机译：全球酒店业已开始以自20世纪以来的主要形式扩展，以兼并和收购为主。并购已成为国际酒店集团扩大规模并提高竞争力的极其重要的方式。本文档分析了万豪收购喜达屋的主要动机，讨论了万豪和喜滨面临的挑战和困难在重塑和品牌整合过程中，提出了未来的重塑和品牌融合思想。

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