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A Study of the Status and Countermeasure of Chinese College Students' Online Shopping

机译：中国大学生在线购物现状与对策研究

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摘要

The purpose of the paper is to study the status of Chinese college students and propose the countermeasures accordingly. College students, as the main force of online shopping, shop more than other groups, so it is of practical and academic significance to study their online shopping behaviors. On the basis of study of Chinese college students' shopping psychology, consisted of impulsive consumption psychology, pursuing cheap consumption psychology, following the masses consumption psychology, comparative consumption psychology, this paper summarizes the status of Chinese college students' online shopping from their online shopping characters, the influencing factors of online shopping and the problems existing in online shopping. Meanwhile, countermeasures are given in three aspects: ideological education, practice guidance and economic intervention accordingly.
机译：本文的目的是研究中国大学生的地位，并提出相应的对策。大学生，作为在线购物的主要力量，店铺多于其他群体，所以它是实际和学术的重要性，以研究他们的在线购物行为。在中国大学生购物心理学研究的基础上，包括冲动的消费心理，追求廉价消费心理，遵循群众消费心理，比较消费心理学，本文总结了中国大学生在网上购物的网上购物的地位人物，在线购物的影响因素及在线购物中存在的问题。同时，对策三个方面：思想教育，效果指导和经济干预。

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