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Creativepreneurship Spirit For Students As Prospective Advertisers

机译：作为潜在广告商的学生的CreativePreneship精神

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This study was based on a self-evaluation of Visual Communication Design Study Program in the State University of Malang in whichlately the students prefer to take working thesis (skripsi kekaryaan) rather than assessment thesis. Most of the students who took the working thesis usually only made a product, service, or town branding, in the form of advertising media. In our opinion, those alumni who took the working thesis could develop themselves into reliable advertisers. In fact, later on, they only became a design employee in an organization, did not become a creative young entrepreneur. What was the cause? To find out this problem, we need to collect the data through interviews with the lecturers who taught the courses, observation on the students who worked and performed a final assignment exhibition, and literature related to creativepreneurship. The data analysis was carried out based on the learning activities done in the Study Program of Visual Communication Design in the State University of Malang as well as based on a curriculum oriented on the creativity that formed an entrepreneurship spirit, freedom of press and academics, multi-disciplined innovative research, education and training, creative communication climate, and educative referrals. The results of this study showed that the students had not been fully given learning of creativepreneurship innovation in the form of theory and practice. They were only taught creative innovation pointed to the academics improvement.
机译：本研究基于玛琅州立大学的视觉通信设计研究计划的自我评估，在哪个学生们更喜欢参加工作论文（Skripsi Kekaryaan）而不是评估论文。采用工作论的大多数学生通常只以广告媒体的形式制作了产品，服务或城镇品牌。在我们看来，那些采用工作论文的校友可以发展成为可靠的广告商。事实上，后来，他们只成为一个组织的设计员工，没有成为一个创造性的年轻企业家。原因是什么？为了找出这个问题，我们需要通过对教导课程的讲师的访谈来收集数据，对工作和执行最终任务展览的学生以及与CreativePreneurship相关的文学的观察。数据分析是根据玛朗大学的视觉通信设计研究计划所做的学习活动，以及基于课程，根据成立创业精神的创造力，新闻自由和学者自由，多-DICISINEL的创新研究，教育和培训，创造性的通信气候和教育推荐。这项研究的结果表明，学生没有以理论和实践的形式完全掌握创造性创新。他们只是教授了创新的创新，指出了学者改善。

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