首页> 外文会议>AMA Winter Academic Conference >Wegman's Effect: When Customers Receive Relational and Restorative Benefits
【24h】

Wegman's Effect: When Customers Receive Relational and Restorative Benefits

机译:Wegman的效果:当客户接受关系和恢复效益时

获取原文

摘要

This work seeks to understand why some service organizations thrive in highly competitive industries,such as grocery retailing,while others seem to be failing or languishing in the so-called'retail apocalypse.'More specifically,this article draws on Attention Restoration Theory(Kaplan,1995)to explore the extent to which customers of a grocery store perceive the setting as having four qualities that promote human well-being(Rosenbaum and Massiah,2011).Then,the article draws on Tombs and McColl-Kennedy's(2003)concept of a social servicescape,to explore the extent to which the grocery store's customers perceive their receiving relational resources(e.g.,product knowledge and friendliness)from the organization's employees or other customers.
机译:这项工作旨在了解为什么一些服务组织在竞争激烈的行业中茁壮成长,例如杂货零售业,而其他服务似乎在所谓的“Retail Opocalypse中似乎没有或萎靡不振”。更多,本文借着注意力恢复理论(Kaplan 1995年)探讨杂货店顾客的客户认为具有促进人类福祉的四种品质(Rosenbaum和Massiah,2011).then,这篇文章在墓葬和麦考肯尼迪(2003)概念上 在一个社交服务中,探讨杂货店客户的客户从组织员工或其他客户那里感知他们接受其接受关系资源(例如,产品知识和友好性)。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号